Chandler Equipment Announces Corporate Name Change to Chandler Capital Group

Chandler Equipment, a trusted name in manufacturing and automotive innovation since 1978, is proud to announce a significant milestone in its continued growth and evolution. The company will now operate under the new name Chandler Capital Group, reflecting its expanded portfolio of brands and strategic investments across the automotive and adventure industries. The company will remain family owned and operated.

The transition to Chandler Capital Group marks the next step in the company’s long-term vision - uniting its family of brands under one forward-thinking umbrella while continuing to build on it’s legacy of quality, innovation, and craftsmanship. Chandler Capital Group owns and manages several respected brands, including Chandler Truck Accessories, Backwoods Adventure Mods, Chandler Vac, and Starwood Customs.

As part of this growth, Chandler Capital Group is proud to announce the addition of two new facilities in Northwest Arkansas and changes to their executive team:

  • A 20,000 sq. ft research and development facility in Tontitown, dedicated to the Backwoods Adventure Mods division, located at 231 Albano Drive, Springdale, AR 72762

  • A 30,000 sq. ft facility in Lowell, dedicated to the Chandler Truck Accessories and Chandler Vac divisions, located at 682 N. Dixieland Street Suite E, Lowell, AR 72745.

  • Morgan Chandler will serve as the Chief Visionary Officer

  • Jon Reynolds will serve as the Chief Operating Officer

  • Ryan Black will serve as the Chief Revenue Officer

  • Stuart Howard will serve as the Chief Financial Officer

“This transformation represents both where we’ve come from and where we’re headed,” said Chris Chandler, President & CEO of Chandler Capital Group. “Our new name reflects the diverse portfolio of companies we’ve built and our commitment to investing in our people, products, and innovation. The new facilities position us to meet growing customer demand and continue creating world-class products right here in Northwest Arkansas. When the new additions are operational, we are investing another round of capital towards automating our toolbox and tank component manufacturing lines at our main campus in Springdale. This expansion will be the largest and most exciting project our company has endured. I am also extremely excited for the changes to our executive team. Each member brings different perspectives and experiences, which strengthens our ability to build an excellent and long-lasting business.”

For more information about the Chandler brands, please see their websites:

chandlertruckaccessories.com, backwoodsadventuremods.com, chandlervac.com, and starwood-customs.com

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